Marikina City – The Paramount Human Resource Multi-Purpose Cooperative (PHRMPC), in collaboration with Marikina District 1 Councilor Ate Ces Reyes, successfully conducted a free training seminar entitled “How to Be a Compelling Sales Personnel,” drawing in Marikeños eager to improve their skills, knowledge, and confidence in the field of sales.

The training was part of PHRMPC’s continuing mission to bring opportunities closer to the people, not just by providing livelihood and cooperative membership benefits, but also by creating avenues for professional growth and lifelong learning. Through this initiative, the cooperative highlighted the importance of building capacity among individuals who are either just starting in the sales industry or looking to sharpen their existing abilities.

Equipping Marikeños with Practical Skills

The seminar covered a wide range of practical and timely topics, including:

• Understanding Customer Needs – how to listen actively and assess what clients are truly looking for.
• Effective Communication Techniques – crafting compelling sales pitches and building rapport.
• Confidence-Building – overcoming fear and hesitation when dealing with customers.
• Closing Strategies – mastering approaches to seal deals with professionalism and sincerity.
• Ethical Selling – ensuring honesty, integrity, and trust remain at the core of every sales interaction.

Participants engaged in interactive discussions, role-playing exercises, and sharing sessions, making the training both hands-on and relatable. Many attendees expressed that the learnings would help them not only in sales-related jobs but also in everyday interactions where persuasion and clear communication are essential.

Continuing the Mission of Empowerment

The success of the training reflects PHRMPC’s vision of creating inclusive programs that directly benefit ordinary citizens. By offering free capacity-building activities, the cooperative reaffirms its role not only as a provider of livelihood support but also as a catalyst for career advancement and self-development.

Participants left the seminar feeling motivated, better prepared for their career journeys, and grateful for the opportunity. Many remarked that beyond the technical aspects of selling, the training gave them a deeper appreciation of how sales can be a meaningful career path that contributes to the growth of communities and local businesses.

PHRMPC assured that this is only the beginning of more initiatives to come. Similar programs will continue to be rolled out in Marikina and neighboring areas, opening doors for more individuals to gain valuable skills without the burden of expensive training fees.

Looking Ahead

The seminar on becoming a compelling sales personnel is just one step toward PHRMPC’s bigger vision of empowering Filipinos through education, cooperative values, and sustainable opportunities. With strong partnerships and dedicated leaders like Ate Ces Reyes, the cooperative remains steadfast in its goal of making a lasting impact on the lives of Marikeños.